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“At the same time wealthy women have a high standard in choosing their husbands.
Because they are very successful they also expect their husband to be at least as successful as they are.” Rebecca Chen, who at 29 is one of the youngest Chengdu-based millionaires to sign up for the project, said social norms also hampered a rich woman’s search for the perfect man.
So far around 1,500 men have signed up, including one Australian and several applicants from the US and Canada.
UK-based graduates of “famous [British] universities” had also applied, he said.
Early this year the founder of one of China’s biggest online dating sites – – told local television his company was making annual profits of around £20 million from its 36 million registered users.
He needs to have good morals and healthy lifestyle.” Applicants should also be prepared to relocate to Chengdu, a rapidly growing city around 1,240 miles west of Shanghai, famed for its pandas, fiery cuisine and aviation and car manufacturing industries.
“I believe this is the first time [there has been such a scheme] only tailored for wealthy women,” Mr Du told The Daily Telegraph this week during a visit to Shanghai, one of the cities he is tapping for potential husbands.
Dating is big business in China, a country that is reputedly home to some 180 million single people.
Last month the People’s Daily newspaper warned that “social harmony and stability” could be threatened if millions of rural men were unable to find partners.
But China’s super-rich women are facing problems of their own, said Mr Du, not least finding time to scout for would-be husbands.
According a 2011 rich-list compiled by the Shanghai-based luxury publisher Hurun, 29 of China’s richest 1,000 individuals are based in Sichuan province while 20 live in its capital Chengdu.